Sanitary Pads meet Fashion Through Kotex Batik Collection at KLFW 2019
Kotex empowers female artisans from Batik Boutique and up-and-coming designer, Seza Zulkeple, to bring collection to life at KLFW. The Kotex Batik Collection hit the runway at Kuala Lumpur Fashion Week (KLFW) 2019 yesterday making a bold statement with its vibrant and colourful batik motifs.
The Kotex Batik Collection brought an exciting new element to KLFW by marking the first time a leading Feminine Care brand such as Kotex has been featured on the fashion runways of Malaysia, packed with audience that included special guest YB Hannah Yeoh, Deputy Minister of Women, Family and Community Development.
The collection features modernised batik prints created by the female artisans of Batik Boutique, a social enterprise focused on upskilling the Bottom 40 segment and brought to life by the designs of up-and-coming Malaysian designer, Seza Zulkeple.
These bold Batik prints first caught the public’s eye with the Kotex Limited-Edition Batik packs, launched in July this year. The batik prints were used creatively in Kotex packaging, perfectly marrying form, function and fashion. The Kotex Limited-Edition Batik also stays true to aim of the Kotex #SHECAN global movement to empower young women. The Kotex Batik Collection debuts 15 simple yet stylish ready-to-wear silhouettes incorporating bold color-blocks and batik prints working in harmony for the trendy, every day women.
“It’s just like girls supporting girls! Girls need to dream bold and chase their dreams, but along the way we all need each other's support in making our dreams come true,” said Seza Zulkeple, explaining that the combination of colour-blocks and batik supporting each other mirror her vision of empowering women.
“I’ve always been a fan of batik and bold colours so when I was very excited when presented this opportunity. Plus, I have always loved including positive elements into my designs, as such I am thrilled to be able to work partner Kotex® on this collection which is built on a foundation of empowering women while helping to showcase the batik designs from the women at Batik Boutique.”
The Kotex Limited-Edition Batik packs are still available in stores now. Each pack comes with an exclusive batik clutch bag to stylishly accessorise any outfit anytime!